Iroh Services is the business name I was using for freelancing from 2011 to 2014. Iroh is from our favorite Avatar character, Uncle Iroh. Everyone in the family is a huge fan of the cartoon and we all love the zen-like uncle and his hedonist ways.
I will more than likely not be reusing the name when I return to freelancing. For one, I was surprised to find that no one pronounced it correctly. Since we’ve watched Avatar several times over, it didn’t even occur to me that it might be a challenging name. Most people kind of paused and then gave it a try generally as “ire-ah” instead of “ire-oh”. Second, even when pronounced correctly, or after being corrected, no one knew the reference. Those who asked seemed a little dumbfounded when I explained it. As in, “oh how cute – your business is named after a character in a cartoon.” I’m probably misinterpreting the reaction, but for some reason I quickly lost confidence in my own business’s name. Not cool.